Soft Plastic Lures

Soft plastic fishing lures

Fishing for the perfect soft plastic lure? Good news: Freddy’s has got all your boxes ticked. We sell a wide range of accessories that are made using the best materials to ensure you get standout performance every time. Look to us for lures from the top global brands, including Squidgies, Zman, Atomic, Berkley and more. Rest assured that we provide great prices across our stock so you can enjoy standout value for money. But the best part? We offer free shipping on orders over $89. 

Shop online or in-store today and find the right soft plastic fishing lure for your needs. Feel free to get in touch with our friendly team for advice regarding your purchase. 

Buy the best soft-plastic lures in Australia 

We get it. Fishing is a serious business. And you deserve the best gear to make your time on the water truly special. That’s why we supply top-notch soft plastic lures to customers just like you. 

Our soft plastic lures are super versatile and come in a variety of shapes. Our list of designs includes worms, shads, swim baits, grubs and more. 

Trust us when we say that we have something for everyone, from beginners all the way up to seasoned anglers. Get out on the water in record time with our soft plastic lures that are ideal for river or rock fishing, or for fishing from kayaks and boats. 

Shop online or in-store with Freddy’s 

Ready to find a great price on soft plastic fishing lures? Shop online or in-store at Freddy’s. Enjoy free shipping on orders over $89 and use our Afterpay and Zip payment options. You’ll soon see for yourself why we’re the number one destination in Australia when it comes to quality gear and supplies.

Be sure to visit us in Brendale, Broadmeadows and Erina. Check out our store locator tool for more information.  

Looking for something else? We can also help with hard-bodied lures, blades and vibes, jig heads, jigging lures, metal-spinning lures, scents, soft-vibe lures, spinnerbait-lures and squid-jigs, too.
  • Zman Diezel Minnowz Soft Plastic Lures

    Zman Diezel Minnowz Soft Plastic Lures

    Zman
    from $9.99

    The ZMan DieZel MinnowZ was born from the success of the ZMan 3" MinnowZ, a compact paddle tail plastic that has a knack for attracting the atte...

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    from $9.99
  • Zman Scented Jerk Shadz Soft Plastics

    Zman Scented Jerk Shadz Soft Plastics

    Zman
    Original Price $15.95
    Current Price $10.99

    Not just your average jerkbait plastic though, with its 10X Tough ElaZtech construction so you can catch more fish per lure, super-soft and flexi...

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    Original Price $15.95
    Current Price $10.99
  • Squidgies Wriggler Soft Plastics

    Squidgies Wriggler Soft Plastics

    Squidgies
    from $7.99

    One of the three original Squidgy tail designs, our Wriggler is an important variation on the deadly but traditional curly-tailed grubs of the pa...

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    from $7.99
  • Zman Slim Swimz Lures

    Zman Slim Swimz Lures

    Zman
    Original Price $13.95
    Current Price $9.99

    Anglers were looking for a paddle tail that had a shorter, slimmer profile, with the benefits of ElaZtech 10X Tough, super-soft and flexible reali...

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    Original Price $13.95
    Current Price $9.99
  • Zman Minnowz 3in Lures

    Zman Minnowz 3in Lures

    Zman
    Original Price $13.95
    Current Price $9.99

    The perfect baitfish profile, with lively paddle tail in a versatile size that has proven deadly on everything from flathead to mangrove jack and...

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    Original Price $13.95
    Current Price $9.99
  • Squidgies Fish Soft Plastics

    Squidgies Fish Soft Plastics

    Squidgies
    Original Price $10.99
    Current Price $7.99

    Another of the original trio of "classic" tail designs that helped put Squidgies firmly on the map, our Squidgy Fish is the "go-to" lure of disce...

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    Original Price $10.99
    Current Price $7.99
  • Zman Grubz 2.5in Lures

    Zman Grubz 2.5in Lures

    Zman
    Original Price $13.95
    Current Price $9.99

    The ZMan 2.5" GrubZ has landed over a hundred different species in Australia and established itself as both a giant killer and also Australia's f...

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    Original Price $13.95
    Current Price $9.99
  • Zerek Live Shrimp Lures

    Zerek Live Shrimp Lures

    Zerek
    from $7.77

    With a life like, realistic colour range, the Zerek live shrimp has mastered the prawn imitation with innovative design and attention to detail tha...

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    from $7.77
  • Zerek Flat Shad Pro Lures

    Zerek Flat Shad Pro Lures

    Zerek
    from $8.70

    Designed to be a snag-less paddle tail plastic that has unparalleled hook setting ability. The Zerek flat shad meet and then exceeds those requirem...

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    from $8.70
  • Berkley Gulp Jerkshad Lures

    Berkley Gulp Jerkshad Lures

    Berkley
    Original Price $13.95
    Current Price $10.95

    NEW 9" SIZE AVAILABLE NOW!! A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country....

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    Original Price $13.95
    Current Price $10.95
  • Berkley Gulp Shrimp Lures

    Berkley Gulp Shrimp Lures

    Berkley
    Original Price $13.95
    Current Price $10.95

    The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is a...

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    Original Price $13.95
    Current Price $10.95
  • Zman Streakz Curl Tailz 4in Lures

    Zman Streakz Curl Tailz 4in Lures

    Zman
    Original Price $13.95
    Current Price $9.99

    Another classic profile with a twist from ZMan. The 4" StreakZ Curly TailZ are designed with a fat-minnow body that tapers to a large curly tail, ...

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    Original Price $13.95
    Current Price $9.99
  • Samaki Boom Baits Bomb Shad Soft Plastics

    Samaki Boom Baits Bomb Shad Soft Plastics

    Samaki
    from $9.95

    Boom Bait Bomb Shad design and action has resulted in some awesome fish and various species. The paddle tail shape swims in the water with great ...

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    from $9.95
  • Zman Streakz Curl Tailz 5in Lures

    Zman Streakz Curl Tailz 5in Lures

    Zman
    Original Price $15.95
    Current Price $10.99

    The big brother of the popular ZMan 4" StreakZ Curly TailZ, this 5" version features a long, lively curl tail, minnow shaped body that includes a ...

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    Original Price $15.95
    Current Price $10.99
  • Daiwa Bait Junkie Minnow Soft Plastic Lures

    Daiwa Bait Junkie Minnow Soft Plastic Lures

    Daiwa
    $11.99

    The fastest-growing bait profile in the finesse angling community right now, the bite-sized boot tail swimbait is fast becoming a go-to for many a...

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    $11.99
  • Atomic Plazos Prong Lures

    Atomic Plazos Prong Lures

    Atomic
    Original Price $10.95
    Current Price $8.50

    What plastic range wouldn't need a prawn imitation and the Atomic Plazos Prong is a unique shape designed right here in Australia. Available in a...

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    Original Price $10.95
    Current Price $8.50
  • Zman Swimmerz V2 Lures

    Zman Swimmerz V2 Lures

    Zman
    Original Price $20.95
    Current Price $14.95

    This realistic swimbait has an awesome tail action and body roll even at dead slow retrieve speeds, which has made it dynamite on mangrove jack,...

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    Original Price $20.95
    Current Price $14.95
  • Zerek Live Cherabin Lures

    Zerek Live Cherabin Lures

    Surecatch
    Original Price $15.95
    Current Price $9.70

    Available in two sizes (4" and 6"). The live Cherabin comes pre rigged with a weedless weighted worm hook and is ready to fish straight out of the ...

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    Original Price $15.95
    Current Price $9.70
  • Keitech Easy Shiner Soft Plastic Lures

    Keitech Easy Shiner Soft Plastic Lures

    Keitech
    from $14.95

    A proven tournament performer, the Easy Shiner is yet another example of Keitech's commitment to creating uniquely effective products. Detailed De...

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    from $14.95
  • Zman Grubz 3.5in Lures

    Zman Grubz 3.5in Lures

    Zman
    Original Price $13.95
    Current Price $9.99

    ZMan brought the curly tail plastic back to life and into a new era with their 10X Tough, buoyant, super-soft and flexible ElaZtech construction....

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    Original Price $13.95
    Current Price $9.99
  • Squidgies Slick Rig Soft Plastics

    Squidgies Slick Rig Soft Plastics

    Squidgies
    from $8.79

    The incredible success of the Squidgy Slick Rig range even took us by surprise, and we knew it was a great lure when we launched it! Turns out angl...

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    from $8.79
  • Zerek Live Mullet Swimbait Lures

    Zerek Live Mullet Swimbait Lures

    Zerek
    from $16.46

    Built from super strong TPE thermoplastic, the live mullet uses the same concept as the widely acclaimed live shrimp, to emulate natural prey move...

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    from $16.46
  • Keitech Swing Impact Fat Soft Plastic Lures

    Keitech Swing Impact Fat Soft Plastic Lures

    Keitech
    from $14.95

    The Swing Impact Fat is a multiple winner in ABT Bass tournaments and a standout for Barra and Mulloway. It is incredibly versatile with a tail tha...

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    from $14.95
  • Zman Prawnz 2.5in Lures

    Zman Prawnz 2.5in Lures

    Zman
    Original Price $13.95
    Current Price $9.99

    The ZMan 2.5” PrawnZ have a lifelike, bite‑size prawn profile designed to fire up the natural feeding response of fish. Super soft ElaZtech mater...

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    Original Price $13.95
    Current Price $9.99