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Fishing Lures

(494 products)

Make your next fishing trip more exciting with a colourful fishing lure. Designed to be reused time and time again, a fishing lure is great for attracting specific types of fish - so you can target your catch better. Freddy’s offers a huge selection of lures for fishing, available in assorted colours, shapes, weights and sizes, so you’re sure to find the right one to meet your requirements.

Browse our fishing lures for sale from all the popular brands you know and trust, including Berkeley, Chasebaits, Jackall, Rapala, Samaki, Zman and more.

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Benefits of using fishing lures

Fishing lures are not only fun to use, but allow you to cover more water. There are a number of practical benefits to using lures for fishing, including:

  • Reusable - You only need to purchase your fishing lure once, which also reduces the overharvesting of bait species.
  • Bigger catches - Generally, lures allow you to catch bigger fish and minimise unwanted catches.
  • No speciality storage required - Unlike bait, which requires dirt and water tanks, your lure can be stored straight in your tackle box.

What type of fishing lure do I need?

Not all fishing lures are created equal, and the type of lure you use can determine the type of fish you catch. Topwater lures are designed to be used on the surface and can be used to catch large bass. Freshwater lures are suitable for use in rivers, lakes, ponds and other freshwater environments, and can be used to catch northern pike, walleye and crappie.

Freddy’s stocks an extensive range of fishing lures, so if there is a particular type of lure you’re looking for, we’ve got you covered. Our stock includes a range of hard bodied lures, jigging lures (including jig heads and squid jigs), metal spinning lures, skirted trolling lures and spinnerbait lures. You can even try soft plastic or soft vibe lures or check out our selection of blades and vibes, fishing attractants and scents.  

Shop for fishing lures online or in-store at Freddy’s

As Australia’s leading destination for camping and outdoor equipment, Freddy’s Fishing & Outdoors boasts a wide selection of fishing lures for sale, in addition to a range of fishing reels, fishing rods, rod holders and more. To view all of our products, visit a Freddy’s store near you or shop online with us 24/7 and receive free delivery across Australia on all orders over $89.